Brand-level ad spend, cross-walked with the Affluence Index. See not just where competitors are advertising, but whether they're advertising in the right places — and whether you are.
Ad Intelligence is a defensive and offensive layer. Defensively: track competitor brand spend, creative, and frequency, geo by geo, so you know who's coming for your customer. Offensively: cross-walk that pressure with the Affluence Index to identify the geographies competitors are over-spending in (poorly targeted) and the ones they're under-spending in (your opportunity).
Built for analyst-grade depth and board-level confidence — the capabilities that make the product work end-to-end.
Every major consumer-facing brand in your category, tracked. Spend pressure, creative variants, channel mix, frequency.
Spend rolled up to pincode and tier. See which geographies competitors are concentrating budget in — and which they're missing.
Your share-of-voice in every geography, against the competitive set. Track week-over-week or campaign-over-campaign.
Where competitors are over-spending in low-affluence geographies and under-spending in high-affluence ones — direct opportunity flags for your media team.
A snapshot of the questions we're already answering with this product line.
Identify the pincodes where a competitor is concentrating spend — defend, counter, or redirect your own budget.
Where competitors are spending in the wrong geographies — your opening to win the market with disciplined spend.
Before a launch, map competitor spend by geography to inform sequencing, region prioritization, and creative.
This product line shows up across several industries — here's where it goes deepest.
Send us one decision you're working through — a launch market, a branch site, a network gap, a campaign plan. We'll come back with a snapshot from the analytics spine within 48 hours.