A complete intelligence layer for the Indian automotive industry — observability, diagnostics, and predictability across 2W, 4W, CV, and Taxi segments. Built for OEMs, dealer networks, motor financers, and insurers who need ground-truth retail intelligence, not wholesale estimates.
Indian auto leaders have always had two intelligence sources — and both leave critical gaps. MSI is the third source they've been waiting for.
National and state-level wholesale dispatches. Useful for league tables. Useless for understanding where, exactly, your share is moving — RTO by RTO, model by model, week by week.
Your own sell-in. Your own conversions. Zero visibility into competitor sell-through, which RTOs they're winning, which financers they're partnered with, and where their dealer network is densest.
RTO-level competitor sell-through, buyer demographic enrichment, financer share visibility, and white-space ranking — refreshed monthly, reconciled to your internal data.
MSI is delivered as three distinct capability layers. Each layer answers a different category of question. Most clients start with Observability and graduate to all three over 12–18 months.
"What is happening in my market — right now?"
The dashboard layer — a 4-tier observability cockpit (Executive, Pan-India, State, City/RTO) covering market share, white-space, EV transition, financer split, festive uplift, buyer domicile, and dealer coverage.
"Why is it happening — and what's structurally driving it?"
Deep-dive analytics on demand. Quarterly Tier-1 and Tier-2 city diagnostics, ad-hoc deep-dives, and structural analysis on share movements, EV adoption curves, financer behaviour, and dealer-network effectiveness.
"What will happen next — and how should we plan for it?"
Forward-looking models — festive demand uplift forecasts, EV adoption curves, capacity-staging recommendations, and dealer-network ROI projections. The capex-and-planning layer.
Twelve named use cases across the OEM, dealer network, financer, and insurer organisations. Four are shipped dashboards running on real registration data today, not roadmap. The rest are commissioned via the Diagnostics layer.
Weekly share movement, state-by-state, model-by-model. Early-warning signals on share-loss events 6–8 weeks ahead of internal MIS.
Monthly EV registration share by state and model. Tracks ICE-to-EV inflection by geography to guide plant ramp and capacity staging.
Every RTO ranked by total registrations, your share vs. national average, and nearest existing dealer distance. Annual appointment plan, ranked.
3-year registration-based festive uplift index by state and model. State × model × month inventory allocation — eliminates festive stockouts.
Geo-level visibility into which financers are facilitating competitor sell-through. Identifies districts where your financed-to-cash ratio is weak.
Where buyers actually live vs. where they bought. Reveals catchment leakage, taxi/fleet vs. private skew, and corridor migration patterns.
Granular view of which variants are winning where. Informs trim-level launches, regional pricing, and feature-bundle decisions.
Underperforming dealers diagnosed against catchment opportunity. Separates genuine underperformance from a tough catchment, dealer by dealer.
Cross-walk of campaign spend with retail registration outcomes by geography. Direct attribution at the RTO level — what worked, what didn't.
For OEM finance arms: where competitor financers are winning, where the OEM's own dealers are under-financed, and which RTOs to target first.
For OEM-certified used-car businesses: variant-level supply density and buyer demand by pincode. Where to source, where to sell.
For motor insurers: pincode-level vehicle density by make, model, age — for penetration strategy, pricing zones, and renewal targeting.
MSI is configured per client to the segments and competitor sets that matter. The same intelligence engine runs across all segments — only the lens changes.
MSI is sold and configured around the organisation that's buying. Each buyer type has a different priority use-case set, a different dashboard configuration, and a different commercial structure.
Market share, white-space, festive planning, EV transition, marketing effectiveness. The full observability + diagnostics + predictability stack.
Catchment health, cannibalization checks, white-space for new appointments, and competitive sell-through visibility within the dealer's own city.
Captive finance share intelligence, white-space for non-captive financers, model-level underwriting inputs, and lead-generation cohort targeting.
Vehicle density mapping, penetration analysis, pricing-zone calibration, and renewal-targeting cohort generation by RTO and pincode.
Send us one decision you're working through — a launch market, a branch site, a network gap, a campaign plan. We'll come back with a snapshot from the analytics spine within 48 hours.