A complete intelligence layer for the Indian automotive industry — observability, diagnostics, and predictability across 2W, 4W, CV, and Taxi segments. Built for OEMs, dealer networks, motor financers, and insurers who need ground-truth retail intelligence, not wholesale estimates.
Indian auto leaders have always had two intelligence sources — and both leave critical gaps. MSI is the third source they've been waiting for.
National and state-level wholesale dispatches. Useful for league tables. Useless for understanding where, exactly, your share is moving — RTO by RTO, model by model, week by week.
Your own sell-in. Your own conversions. Zero visibility into competitor sell-through, which RTOs they're winning, which financers they're partnered with, and where their dealer network is densest.
RTO-level competitor sell-through, buyer demographic enrichment, financer share visibility, and white-space ranking — refreshed monthly, reconciled to your internal data.
MSI is delivered as three distinct capability layers. Each layer answers a different category of question. Most clients start with Observability and graduate to all three over 12–18 months.
"What is happening in my market — right now?"
The dashboard layer — a 4-tier observability cockpit (Executive, Pan-India, State, City/RTO) covering market share, white-space, EV transition, financer split, festive uplift, buyer domicile, and dealer coverage.
"Why is it happening — and what's structurally driving it?"
Deep-dive analytics on demand. Quarterly Tier-1 and Tier-2 city diagnostics, ad-hoc deep-dives, and structural analysis on share movements, EV adoption curves, financer behaviour, and dealer-network effectiveness.
"What will happen next — and how should we plan for it?"
Forward-looking models — festive demand uplift forecasts, EV adoption curves, capacity-staging recommendations, and dealer-network ROI projections. The capex-and-planning layer.
Twelve named use cases across the OEM, dealer network, financer, and insurer organisations. Four are marked Live — shipped dashboards running on real registration data today, not roadmap. The rest are commissioned via the Diagnostics layer.
Weekly share movement, state-by-state, model-by-model. Early-warning signals on share-loss events 6–8 weeks ahead of internal MIS.
Monthly EV registration share by state and model. Tracks ICE-to-EV inflection by geography to guide plant ramp and capacity staging.
Every RTO ranked by total registrations, your share vs. national average, and nearest existing dealer distance. Annual appointment plan, ranked.
3-year registration-based festive uplift index by state and model. State × model × month inventory allocation — eliminates festive stockouts.
Geo-level visibility into which financers are facilitating competitor sell-through. Identifies districts where your financed-to-cash ratio is weak.
Where buyers actually live vs. where they bought. Reveals catchment leakage, taxi/fleet vs. private skew, and corridor migration patterns.
Granular view of which variants are winning where. Informs trim-level launches, regional pricing, and feature-bundle decisions.
Underperforming dealers diagnosed against catchment opportunity. Separates genuine underperformance from a tough catchment, dealer by dealer.
Cross-walk of campaign spend with retail registration outcomes by geography. Direct attribution at the RTO level — what worked, what didn't.
For OEM finance arms: where competitor financers are winning, where the OEM's own dealers are under-financed, and which RTOs to target first.
For OEM-certified used-car businesses: variant-level supply density and buyer demand by pincode. Where to source, where to sell.
For motor insurers: pincode-level vehicle density by make, model, age — for penetration strategy, pricing zones, and renewal targeting.
MSI is configured per client to the segments and competitor sets that matter. The same intelligence engine runs across all segments — only the lens changes.
MSI is sold and configured around the organisation that's buying. Each buyer type has a different priority use-case set, a different dashboard configuration, and a different commercial structure.
Market share, white-space, festive planning, EV transition, marketing effectiveness. The full observability + diagnostics + predictability stack.
Catchment health, cannibalization checks, white-space for new appointments, and competitive sell-through visibility within the dealer's own city.
Captive finance share intelligence, white-space for non-captive financers, model-level underwriting inputs, and lead-generation cohort targeting.
Vehicle density mapping, penetration analysis, pricing-zone calibration, and renewal-targeting cohort generation by RTO and pincode.
Send us one decision you're working through — a launch market, a branch site, a network gap, a campaign plan. We'll come back with a snapshot from the analytics spine within 48 hours.