The foundational score every other ZOOP Analytics product is built on. India's pincodes ranked on real consumption capacity — back-tested against client outcomes, audit-ready in methodology.
The Affluence Index is the layer of truth beneath every consumer-facing decision. It scores every pincode in India on real affluence, lifestyle capacity, and consumption posture — refreshed continuously and reconciled directly against actual client sales wherever the data permits.
Built for analyst-grade depth and board-level confidence — the capabilities that make the product work end-to-end.
Every PIN code in India scored on a continuous 0–100 affluence scale, with confidence bands so a strategy team knows exactly when to act and when to investigate further.
Wherever a client has internal sales or transaction data, we back-test the score against it. If the index doesn't track reality, it doesn't ship.
Subscribe to All-India, a state, a metro circle, or a specific tier. Pricing scales with the geography you actually need.
Every component of the score is documented, versioned, and explainable to your audit, risk, or compliance team. Built to survive a board meeting.
A snapshot of the questions we're already answering with this product line.
Which 50 pincodes deserve the most strategic attention next year — for any consumer-facing brand.
Score the catchment of any candidate location for any growth decision — the most reused score in our stack.
Match a target persona to the geographies where it physically clusters at the highest density.
This product line shows up across several industries — here's where it goes deepest.
Send us one decision you're working through — a launch market, a branch site, a network gap, a campaign plan. We'll come back with a snapshot from the analytics spine within 48 hours.